OUR VISION
To create a collaborative community of freelancers, entrepreneurs, and professionals
Inspire and Educate
We inspire and educate members through insightful speaking events and useful workshops to provide practical skills and knowledge in the fast growing digital, tech and start-up space.
Empower
Providing our members the visibility and opportunities to shine. Because we also believe in collaboration, we are not an exclusive female community. We always encourage men to speak and join our events!
Network and Community
We believe in growing our community. We host meet-ups, social gatherings, and conferences where ideas come together and amazing things happen!
WHO WE ARE
Laurie Wang
Founder
Laurie lives life with passion, gratitude and awesomeness. She loves digital media and anything technology related. A keen follower of TED Talks and a proud founder with a mission to bring people together.
WHAT MEMBERS ARE SAYING
"I really enjoyed the evening and I am already looking forward to the next one!"
"Amazing event, lots of interesting women, thanks WKollective for organizing it!"
"Nicely done. Had a great time. Sorry I didn't get to meet the host to say thanks! (Big thanks for the invite). Had a lovely time with lovely people."
"It was really fun and dynamic, great conversations and lovely people!"
SOME OF OUR PREVIOUS SPEAKERS
Gemma Phelan
Managing Director at DigitalBinx
Gemma is a socio-mobile pioneer with a keen head for business and love of vintage glamour. Gemma founded DigitalBinx in 2010 and leads innovation, strategy and client services, with a passion for designing effective and imaginative campaigns. Since conception DigitalBinx has had the pleasure of working with Paramount Pictures, The Museum of London, Rackspace, Tune Hotels and Save the Children among others.
Fleur McGerr
Head of Social Media at DigitalBinx
Fleur is an experienced creative copywriter and social media native who started out professionally in print publishing before jumping to the digital dark side in 2008. She has over ten years’ experience in content creation and curation, has written for The Guardian and the Chap Magazine, and also has an award-winning lifestyle blog called Diary of a Vintage Girl.
Sofie Sandell
Author of Digital Leadership
Sofie Sandell is a Swedish Londoner and the author of the book Digital Leadership which was published in September 2013. Sofie is a professional speaker and she speaks about leadership, creativity and the impact of social media. Sofie is also a lecturer in digital marketing at INSEEC University in London. In 2011 she was awarded the Freedom of the City of London in recognition of her service to the city. Her aim is to teach and inspire people to use creativity and digital tools to become more successful.
Anthony Leung
Social Media Manager at Just-Eat.co.uk
Anthony owes his life to the internet. He met his wife online, got his iPad for free thanks to Twitter, and is currently Social Media Manager at Just Eat. He’s previously managed social media for Save the Children and Rackspace, and has a ridiculous analogy about how social media is like a hockey team. He knows it’s ridiculous, but he stands by it.
Nichola Stott
Managing Director of theMediaFlow
Nichola Stott is managing director of theMediaFlow who grow brands and business through organic digital marketing. Nichola has worked in digital communications for almost two decades, and prior to founding theMediaFlow, she was head of search partners UK at Yahoo!
WE ARE SOCIAL
You are awesome. Let's talk!
PAST EVENTS
How to Create a Community through Social Media
3rd July 2014
Join W Kollective on Thursday, 3rd July as we dive into bold social media and community management best tactics that get results! Social media experts and influencers who will share hard-won advice on how to connect with the relevant audience through various platforms so that you can put into pracitce. Plus, enjoy delicious snacks and drinks!
We will then open the floor to you and you’ll have the opportunity to raise any issues or challenges you’re facing to be answered by the panel and other community managers in the room.
Networking sessions to kick-off before (6:30-7:30pm) and post the panel (8:30-9:00pm) for opportunity to meet other awesome social medianites!
Courtney Boyd Myers
3rd April 2014
We are excited to have Courtney Boyd Myers, named one of the 30 Most Important Women Under 30 In Technology by Business Insider in 2013, present at our 3rd speaker event this year.
She will share her tales, trials and tribulations learned while running a global startup and how you too can build an international brand!
Read more about Courtney here.
How Cool Brands Stay Hot - Marketing and Branding to Gen Y Millennials
3rd March 2014
Generation Y (13-29 year olds) are the most marketing savvy and advertising generation ever. They have a much bigger impact on society and business. But what drives them and how do you develop the right branding strategies to reach this critical generation?
In this presentation Joeri Van den Bergh will reveal what drives Generation Y and how you can reach them. He’ll provide insights into the consumer psychology and behaviour of ‘the Millennials’. Joeri will help you to connect with this new generation of consumers by understanding their likes and dislikes, and how you can make your advertising, marketing and branding relevant to them.
Key Digital Marketing Trends in 2014
Read about the event notes here
6th February 2014
With digital marketing changing faster by the minute, it is hard enough to keep up with present and much less looking ahead. But knowing what the key trends in 2014 are, we will be able to stay ahead of the curve and further engage with our target audience.
We have the privilege of having Jaakko Iso-Jarvenpaa from Kiosked to speak at our first event of 2014. Kiosked is a leading platform turning online content, images, videos and applications into interactive and viral storefronts.
We will be looking at the key digital marketing trends in 2014 and how to seize opportunities to adapt to these trends in the upcoming year.
